By Anonymous
[Editor’s Note: This article would have been an item of correspondence (anonymous, as is the custom in a “Correspondence” column) if it had stopped with the first email we received, but it kept growing...into a longer piece (but still anonymous) just right for “Outside the Box.”]
When I read Walter Isaacson's book on Steve Jobs, the quote below struck me as a credo. It was written by Jobs as text for an ad in the "Think Different" campaign that never ran (his agency at the time didn't like it). I've attached the rough video that Jobs had made to demonstrate how it should look.
