Dreamsourcing
By Bob Boldt
The Dream. Our marketing firm had been hired to produce a commercial to encourage folks to take voting more seriously. We decided to audition some sample presentations to see if someone had a sufficiently innovative way to present the material in a new and catchy way. The first to audition was a troop of clowns who brought into the studio a huge cardboard cutout of a TV screen behind which they did a series of juggling and acrobatic acts.
By Bob Boldt
The Dream. Our marketing firm had been hired to produce a commercial to encourage folks to take voting more seriously. We decided to audition some sample presentations to see if someone had a sufficiently innovative way to present the material in a new and catchy way. The first to audition was a troop of clowns who brought into the studio a huge cardboard cutout of a TV screen behind which they did a series of juggling and acrobatic acts.


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