Outside the Box: A suggestion for publicizing a book (or anything?)

By Moristotle

One particular member of the Moristotle & Co. staff comes up with unusual ideas so frequently, I’ve become used to it and usually don’t get all that excited. But this morning he came up with one that utterly floored me – so much so it reminded me that we do have this recurring column called “Outside the Box,” and the last time we published one was a little over a year ago (March 10, 2017).
    Ed Rogers had just recently had a big thought outside the box, when he suggested that the blog might have a “writer’s corner” – for the blog’s book authors to network and help one another with publishing, publicizing, and selling. I dutifully created such a corner and plugged in most of the advice that I could think of, including many items of actual experience from Ed himself, and from, for example, Jim Rix, Randy Somers, and Shirley Skufca Hickman, all of whom have written at least one book, published them, and sold many copies.

And that’s where Ed’s latest idea comes in. He wrote me this morning:

One we forgot to add to the corner: Get into a tweeter fight with Trump.

    !!! I of course don’t know how such a fight might go, but I instinctively felt the possibilities. How many “Twitter followers” does Donald Trump have, anyway? Forbes Magazine reported a year ago: “Trump’s 20 Million Twitter Followers Get Smaller Under The Microscope” [Rob Salkowitz, January 17, 2017]. As the title suggests, the figure 20 million is misleading. Still, Trump has a lot of followers. (And let’s not go into whether there are too many....)
    And what if you could get into an exchange with Trump that might prompt some of those millions to look into you (or what you’re selling?). Actually, that sounds pretty scary. How far outside the box are we willing to go here?....
    Anyway, I’ve added another “option that might work” under “Publicizing” in the Book Authors’ Corner:

Get into a Twitter fight with Trump. Ed Rogers, thinking outside the box as usual, suggested this. However, he is no longer on Twitter, saying “I have had enough of that.” But maybe someone who is on Twitter could try to engage Trump on Ed’s behalf?

Hey, Pres Trump, I think someone has written a book about you, UNWANTED PRESIDENT, by a guy name of Ed Rogers...It could make you famous....

[That doesn’t exceed the 140-character limit, does it?]

Copyright © 2018 by Moristotle & Ed Rogers