In the latest episosde of
Mad Men, Michael Ginsberg (Ben Feldman) puts out the line that gets the Jaguar account for Sterling, Cooper, Draper, Pryce (& Harris, who puts out something else needed): "Jaguar. At last. Something beautiful you can truly own."
Mad Men: The Other Woman (2012: Phil Abraham) Season 5/Episode 11: Joan Harris (Christina Hendricks) & Peggy Olson (Elizabeth Moss) make career moves.
At last. An opportunity for Joan—
A partnership at 5 percent her own.
But Peggy says she's finished, through,
And does the only thing to do—
"Good-bye, Don." He kisses her hand. She's gone.
This episode (Ginsberg's jingle) could be a symbol for one of advertising's missions: To persuade us to accept the delusion that we can "truly own" anything we can afford to buy. [
Follow-up]
.jpg)
OK, I'll bite. Why can't I truly own something I've bought? I don't own the computer I'm using?
ReplyDeleteKen, I'd like to be able to retort that you wouldn't understand my answer if I gave you one, but the truth is that my statement expressed a vague intuition I was having at the time, and I can't replicate it at the moment. If it returns, along with some words to express it better, you'll be among the first I'll tell them to.
Delete